IRISMessenger of the signal — the network and subscriber agentFrom Churn to Network Performance, One Line of Sight
In telecom, millions of subscribers generate signals every second. IRIS turns those signals into early warnings and the right actions.
The measured impact of Obase's telecom decision-intelligence work at an international telecom operator:
What Does AIR Answer in Telecom?
Churn Risk Detection
AIR analyzes usage, billing, and complaint data to calculate a churn score and recommends personalized retention actions.
Network Performance Analysis
AIR analyzes performance data by region, time window, and device type to prioritize affected cells and likely causes.
Plan-Segment Profitability Fit
AIR jointly evaluates revenue, usage intensity, and churn to surface the most profitable plan-segment matches.
Campaign Capacity Impact
AIR learns from historical campaign data to forecast likely traffic increases and gives capacity planning an early warning.
What Else Can AIR Do?
Fraud & Anomalous Usage Detection
AIR flags SIM cloning, international-tariff abuse, and unexpected usage spikes in real time.
Customer Lifetime Value Segmentation
AIR combines ARPU, tenure, and churn risk to segment subscribers by true lifetime value.
Dealer & Channel Performance Analysis
AIR compares activation quality, return rates, and commission efficiency by dealer to prioritize improvement areas.
Device & Accessory Cross-Sell Opportunity
AIR recommends the cross-sell opportunities with the highest return potential, based on device upgrade cycles and usage behavior.
The Experience Behind IRIS
IRIS draws on decision-support experience Obase has proven in the field with telecom operators.
Single Version of Truth
Marketing, finance, sales, network, and customer experience teams look at the same numbers, defined the same way — meetings don't start with an argument about whose number is right.
24/7 Real-Time Monitoring
Network and service metrics are watched continuously — an issue reaches the right person instantly, even at 2am.
Map-Based Regional Insight
See performance by region, province, and cell on a live map — spot the problem area visually, not buried in a table.
Annotation-Driven Collaboration
Leave a note directly on a chart and delegate it to the right team instantly — no copying into a slide deck.
Capabilities Built Into the Platform
Predictive Forecasting
Multi-algorithm forecasting automatically selects the best model for your data.
Smart Navigation
Ask by voice and let AIR instantly open the right report.
Voice Interaction
Hands-free briefings with seamless speech-to-text and text-to-speech.
Let's Introduce IRIS to Your Telecom Team
AIR's semantic layer adapts to your own network and customer metrics.
Schedule a Discovery Call